Start with a proven question.
Every template includes the business objective, the recommended questions and answer choices, where to publish it, and the customer properties and follow-ups worth setting up.
Eleven categories across the customer lifecycle.
From the first anonymous visit to a cancellation, there is a question worth asking at every stage.
Five templates, ready to publish.
Each one is a complete setup guide, not a question list. Examples throughout are written for a wellness, specialty-food, and functional-mushroom catalog.
Product finder quiz
Product Finder · Discovery
Guided quizzes that match a shopper to the right product from what they tell you about their goals, experience, and format preference.
View templatePost-purchase survey
Post-Purchase · First order
Thank-you page and post-delivery surveys covering who the order is for, why they bought, and what nearly stopped them.
View templateCustomer preference survey
Preference Center · Ongoing
Declared goals, routine, brand values, dietary constraints, and how often the customer actually wants to hear from you.
View templateAttribution survey
Attribution · First order
How customers found you and what convinced them — recovering the podcast, referral, and dark-social touches analytics files as direct.
View templateReplenishment survey
Replenishment · Retention
Remaining supply, real usage frequency, and a declared check-in cadence, so reorder reminders land when they are useful.
View templateSeven things, every time.
A template is only useful if it survives contact with your store. Each page covers the whole path from question to activation.
Business objective
What the survey is for in commercial terms — the decision it is meant to improve, not a description of the questions.
Recommended questions
Four to six questions in a deliberate order, with the reasoning for each one and why it sits where it does.
Example answer choices
Real, usable answer options for a wellness or specialty-food catalog, including the honest opt-outs most templates omit.
Implementation guidance
Where to publish it and when to trigger it, including the placements that reliably underperform.
Klaviyo properties and flows
The profile properties to sync, the events to send, and the flows worth building on top of them.
Compass audiences
Optional audiences that combine declared answers with commerce behavior. Compass enhances Signals but is never required.
A setup CTA
Every template ends with a direct path to building it in Signals — the AI Survey Builder can generate the whole structure from the template as a starting point.
Install SignalsSix more on the way.
These categories are supported in Signals today — the written template pages are still being built. In the meantime, each links to the matching use case, and the AI Survey Builder can generate the survey from a description.
Customer onboarding survey
Customer Onboarding · Welcome
Welcome-series questions that establish goals and experience level before you have any purchase history to personalize with.
Read the use caseNPS survey
NPS & Satisfaction · Post-delivery
Likelihood-to-recommend scoring with a reason follow-up, routed so detractors reach a human and promoters reach a review request.
Read the use caseProduct research survey
Product Research · Any
Concept, flavour, format, and pricing validation with customers who have already bought from you, before you commit to production.
Read the use caseCancellation survey
Cancellation · Churn
Structured churn reasons at the moment of cancellation, separating price objections from efficacy problems from simple oversupply.
Read the use caseEvent feedback survey
Event Feedback · Events
Pre-event interest and post-event feedback for workshops, tastings, pop-ups, and markets — including who wants to hear about the next one.
Read the use caseSpark starter set
Sparks · Any
One-question micro-surveys for email, storefront, and post-purchase moments, designed to fill a single profile gap at a time.
Read the use caseA starting point, not a script.
Copying a template verbatim is how you end up with a survey that sounds like every other store in your category. The questions here are structurally sound — the language should be yours. Change the answer choices to match your actual catalog, cut anything you would not act on, and keep the ordering.
- Cut any question whose answer would not change something you do.
- Rewrite answer choices in your customers' words, not the category's jargon.
- Keep the honest opt-out — "I do not remember" and "no thanks" protect your data quality.
- Decide the destination property before you publish, not after responses arrive.
- Start with one template. A live three-question survey beats a perfect unpublished one.
Or describe it instead
Tell the AI Survey Builder what you are trying to learn and it will propose the structure, the questions, the branching, and the customer properties — using these templates as a foundation.
Explore the AI Survey BuilderWhere to go next.
Pick a template and publish it today.
Signals turns a template into a live survey, connects each response to a Shopify customer, and syncs what you learn to Klaviyo and Compass.