AI Survey Builder
Create a 3-question survey that learns why customers buy functional mushrooms.
Generate Survey
Customer surveys
that become
customer intelligence.
Ask better questions. Connect every answer to real Shopify customer data. Activate insights across Klaviyo and Compass.
- Built for Shopify
- Syncs with Klaviyo
- Native to Compass
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1. Ask
Create a survey or Spark.
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2. Identify
Connect the response to a Shopify customer.
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3. Understand
Combine answers with commerce behavior.
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4. Activate
Send traits and events to Klaviyo or Compass.
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5. Learn
Analyze patterns and improve the next question.
Customer Survey
1. What would you most like help with?
- Focus & Clarity
- Energy
- Stress Relief
- Sleep
Customer Profile
Lauren B.VIP Customer
- Primary Goal
- Focus & Clarity
- Experience Level
- New
- Product Interest
- Lion's Mane
- Preferred Routine
- Morning
Signals sent to
klaviyo Compass
5 New Properties
3 Events
View in Compass →Insights
Focus-driven customers are 2.3× more likely to reorder within 45 days.
View Analysis →Trusted by growing brands
RYZE MUSHROOM COFFEE blume PIQUE FOUR SIGMATIC beam earthley wellness tease
Representative brands shown for illustration.
Your customers are already telling you what they want.
The problem is that their answers usually live in forms, reports, spreadsheets, and disconnected survey tools. Signals connects declared customer information with the customers, products, orders, and activity already in Shopify.
Disconnected answers
Survey responses rarely become part of the customer record.
Shallow segments
Purchase history explains what happened, but not always why.
Insights without action
Reports may be interesting without changing what the business does next.
How Signals works
From a question to an action.
Every response follows the same path — from the moment you ask to the moment it changes what your business does next.
-
1. Ask
Create a survey or Spark.
-
2. Identify
Connect the response to a Shopify customer.
-
3. Understand
Combine answers with commerce behavior.
-
4. Activate
Send traits and events to Klaviyo or Compass.
-
5. Learn
Analyze patterns and improve the next question.
AI Survey Builder
Describe what you want to learn.
Tell Signals the question your business is trying to answer. Signals can recommend the survey structure, write the questions, create branching logic, and suggest how each answer should be used.
Explore the AI Survey BuilderYour prompt
"Help me understand which customers are buying for focus, energy, sleep, or stress — and whether they are new to these products."
Signals generates
- Survey introduction
- Recommended questions & answer choices
- Conditional follow-ups
- Customer properties to create
- Suggested Shopify or Klaviyo segments
- Recommended follow-up messages
Sparks Small questions.
Small questions.
Powerful signals.
Sparks are one-question micro-surveys that make it easy to learn something useful in the right moment — without the friction of a full survey.
- Learn one preference at a time
- Add interactive questions to email
- Enrich incomplete customer profiles
- Test ideas quickly and keep intelligence current
In an Email
Hi Alex! 👋
What matters most today?
On Your Store
Quick question!
What brought you here today?
After Purchase
Thanks for your order!
How did you hear about us?
COMPASS
Voice of Customer
What should we make next?
Tell us here Use cases
Learn what purchase history can't tell you.
Product Recommendations
Guide customers to the right products for their needs and goals.
Customer Preferences
Discover goals, routines, interests, and what matters most.
Post-Purchase Feedback
Understand satisfaction, expectations, and product use.
Attribution
Learn how customers found you and what influenced them.
Product Development
Validate ideas and learn what customers want next.
Retention & Replenishment
Discover timing, barriers, and reasons for churn or reorders.
Events & Experiences
Build interest, collect feedback, and improve future events.
Progressive Profiling
Build richer profiles over time with small, relevant interactions.
Shopify
Built around the customer data already in Shopify.
Signals connects survey responses to Shopify customers, orders, products, and tags. Use purchase history to ask better questions — and use answers to make Shopify data more meaningful.
Explore the Shopify integration- Ask different questions based on previous purchases.
- Build a profile from both behavior and declared preferences.
- Trigger a follow-up after a specific product purchase.
- Recommend products based on customer goals.
- Distinguish a gift purchaser from the actual product user.
- Learn why a customer did or did not reorder.
Klaviyo
Send every useful signal where your marketing already happens.
Signals publishes survey activity and customer properties to Klaviyo, so you can build segments, personalize messages, and trigger flows from what customers explicitly reveal.
Events sent to Klaviyo
Profile properties synced
Compass
More powerful inside Compass.
Signals contributes customer-declared information to the same intelligence layer used by Compass. Responses enrich unified profiles, shape audiences, inform recommendations, and support AI-assisted engagement.
Signals is a complete Shopify product on its own. Compass enhances it — it is never a prerequisite.
Discover CompassUnified customer profile
Shopify orders 12 orders · $842 LTV
Survey answers Goal: Focus · New to category
Spark responses 4 answered
Klaviyo engagement Opened 8 of last 10
Compass audiences VIP · Focus seekers
Recommended next action — invite to the Lion's Mane replenishment flow
Analytics
See the patterns behind the answers.
Signals analytics go beyond response counts — connecting what customers said to what they actually did next.
Response distribution Completion and abandonment Customer and order context Response trends over time Segment comparisons Product affinity Purchase outcomes after a response AI-generated findings
Example insight
Customers who identify "daily focus" as their main goal are 2.3× more likely to reorder Lion's Mane within 45 days.
Templates
Start with a proven question.
Every template includes the business objective, recommended questions, and the customer properties and follow-ups worth setting up.
Trust & privacy
Customer intelligence deserves careful handling.
Merchants own their customer responses. Every claim below corresponds to an implemented control — not a marketing promise.
View security and privacy- Tenant isolation
- Merchant owns the response data
- Encryption in transit and at rest
- Configurable data retention
- Least-privilege Shopify permissions
- Consent support
- Data deletion on request
- Response export
- Published privacy documentation
- We never sell merchant customer data
Frequently asked questions
What is Signals Surveys?
Signals is an AI-powered customer survey platform for Shopify. It collects customer-declared information, connects each response to real Shopify customer and order data, and activates what you learn across Klaviyo and Compass.
Does Signals work without Compass?
Yes. Signals is a complete Shopify survey product on its own and works with Shopify and Klaviyo without a Compass subscription. Compass makes Signals more powerful, but it is not a prerequisite.
How does Signals connect with Klaviyo?
Signals publishes survey events and customer profile properties to Klaviyo, so you can build segments, personalize messages, and trigger flows from what customers explicitly told you.
What are Sparks?
Sparks are one-question, low-friction micro-surveys designed to collect a single useful signal at the right moment — in an email, on your storefront, after purchase, or in a Compass campaign.
Can Signals identify survey respondents?
When a response can be matched to a Shopify customer, Signals connects it to that customer profile. Anonymous responses are also supported when identity is not available.
How is Signals different from a form builder?
A form builder collects answers. Signals connects each answer to a real customer, combines it with commerce behavior, creates usable customer attributes, and activates them in the tools where your marketing already happens.
Start learning directly from your customers.
Build your first survey, publish a Spark, and turn every response into usable customer intelligence.