Preference
Which benefit matters most to you?
- Focus
- Energy
- Calm
- Sleep
Sets a Primary Goal property you can personalize and segment on.
Sparks
One small question can change what you do next.
Sparks make it easy to collect one useful customer signal at exactly the right moment.
Definition
What is a Spark?
A Spark is a short, focused customer interaction designed to collect one useful piece of information with minimal friction. No introduction, no progress bar, no page to complete — just one question worth answering.
Because a Spark asks for so little, it can be asked often. Each answer becomes part of the same Signal profile a full survey contributes to, so small interactions add up to a real understanding of the customer.
- Ask one question instead of asking for a completed survey.
- Collect a single, clearly usable attribute rather than free-form text you have to read later.
- Place the question where the customer already is, instead of sending them somewhere else.
- Build the profile across many small moments rather than one long one.
- Follow up after a larger survey when one answer is still missing.
What matters most today?
- Focus
- Energy
- Calm
- Sleep
An answer of “Focus” sets the customer’s Primary Goal and can trigger the matching Klaviyo flow.
Illustrative example.
Why micro-surveys work
Less to answer. More that you learn.
The shorter the ask, the more often customers respond — and the more often you can ask.
Lower effort
One question takes a moment to answer, so more customers actually answer it.
Contextual timing
Ask at the moment the question makes sense — right after a purchase, or inside the email a customer just opened.
Frequent learning
Small questions can be asked often, so what you know about a customer stays current.
Progressive profiling
Each Spark adds one more attribute to the Signal profile instead of demanding everything at once.
Fast experimentation
Test an idea, a claim, or a product direction in days rather than planning a full research project.
Easier email interaction
An embedded question turns a broadcast into an interaction — the customer answers without leaving the message.
Placement
Where Sparks appear
Put the question where the customer already is. A Spark can run anywhere you reach them.
Embed a Spark directly in a campaign or flow so answering takes a single tap.
Storefront
Publish a Spark on your Shopify storefront where customers are already browsing.
Thank-you pages
Ask one question after checkout, while intent and expectations are still fresh.
Customer accounts
Let returning customers keep their own preferences up to date.
QR codes
Bridge packaging, inserts, and physical retail into your customer profiles.
Events
Collect interest and feedback in the room, on a phone, in seconds.
Direct links
Share a Spark anywhere you can share a URL — SMS, social, support replies.
Compass campaigns
Run Sparks as part of a Compass campaign when you use Signals alongside Compass.
How Sparks connect
From one answer to one action.
A Spark is only worth asking if the answer changes something. Every response follows the same path.
- 1
A customer answers a Spark
One question, one tap — in an email, on your storefront, after purchase, or through a direct link.
- 2
The answer joins the Signal profile
Where the response can be matched to a Shopify customer, it is attached to that customer profile alongside their orders, products, and previous answers.
- 3
Shopify, Klaviyo, or Compass acts on it
The answer becomes a customer property, a segment, a flow trigger, or an audience — so the next message reflects what the customer just told you.
Spark response Signals customer profile Shopify / Klaviyo / Compass action
Spark examples
Eight kinds of question worth asking.
Each example below shows a real Spark question, the answers a customer chooses from, and what the response is good for.
Intent
What prevented you from purchasing?
- Price
- Not sure which product
- Still researching
- Shipping
Separates a pricing objection from a product-selection problem.
Satisfaction
Would you buy this again?
- Definitely
- Maybe
- Not likely
Flags at-risk customers early and identifies advocates worth asking for a review.
Product use
How are you using this product?
- Daily routine
- Occasionally
- Gift for someone else
- Haven’t started
Distinguishes a gift purchaser from the actual product user.
Replenishment
When do you usually need a refill?
- Every month
- Every 2–3 months
- Twice a year
- Not sure
Sets a Replenishment Timing property so reminders arrive at the right moment.
Attribution
How did you hear about us?
- Friend
- Market
- Search
- Social
- Event
Adds customer-declared context to the channels analytics cannot see.
Event interest
Which experience would you attend?
- Workshop
- Tasting
- Pop-up
- Online session
Builds an invite list of people who already said they are interested.
Content preference
What should we make next?
- Recipes
- How-to guides
- Founder stories
- Research deep dives
Points your content and product roadmap at what customers asked for.
Sparks, answered
What is a Spark?
A Spark is a short, focused customer interaction designed to collect one useful piece of information with minimal friction. It can appear in an email, on your storefront, after purchase, inside a customer account, through a direct link, or as a follow-up to a larger survey.
How is a Spark different from a full survey?
A survey collects a set of related answers in one sitting. A Spark asks one question at the moment it is most relevant. Both feed the same Signal profile — Sparks simply lower the effort required to contribute to it.
Can Sparks be answered inside an email?
Yes. A Spark can be embedded in an email so the customer answers with a single tap, without leaving the message.
What happens to a Spark response?
Where the response can be matched to a Shopify customer, it is attached to that customer profile and can become a customer property, a Klaviyo segment or flow trigger, or a Compass audience. Anonymous responses are also supported when identity is not available.
Do I need Compass to use Sparks?
No. Sparks are part of Signals and work with Shopify and Klaviyo on their own. Compass adds campaign placement and cross-product intelligence, but it is never a prerequisite.
Ask one question. Learn something you can use.
Install Signals and publish your first Spark to email, your storefront, or a thank-you page.