Signals Surveys is part of Compass, the AI-first customer intelligence platform. Explore Compass
Answer four questions about your store and get a recommended survey, three questions worth asking, a Spark, and the Klaviyo or Compass action that makes the answers count.
We are building the real thing rather than a mock that guesses. Below is the complete walkthrough — the exact four questions it asks, why each one matters, and the recommendation it produces. When the interactive version ships, it will do precisely this, with results computed from your answers.
Every question exists because it changes the output. Nothing here is asked to qualify you — it is asked because the answer shapes the survey we would recommend.
Your category shapes everything — the vocabulary of the questions, the purchase cycle, and which templates are worth starting from.
Example answers
This is the real input. One clear learning objective produces a far better survey than a list of questions someone happened to think of.
Example answers
An answer that never leaves a report is a wasted question. This determines which properties get created and where they are sent.
Example answers
Contact frequency decides whether you should send a full survey or place a single Spark — and how much you can reasonably ask for at once.
Example answers
Not a score and not a report — a survey you could publish this afternoon, with a plan for what each answer does.
The survey format that fits your category, objective, and contact rhythm — product finder, post-purchase, attribution, replenishment, or preference.
Written for your category and your stated objective, with answer choices that produce usable customer attributes rather than free text nobody reads.
One low-friction question you can place in an email or on your storefront to keep learning between full surveys.
The specific segment, flow trigger, or audience each answer should feed — so the result is a plan, not a suggestion.
Take the recommendation straight into the AI survey builder and publish it, instead of copying it into a document.
Illustrative structure. The live demo generates its recommendation from the answers you give.
The demo recommends a survey. This is what happens to each answer once the survey is live — the same five steps, every time.
Create a survey or Spark — write it yourself or describe what you want to learn and let AI draft it.
Connect the response to a real Shopify customer, or keep it anonymous when identity is not available.
Combine the answer with orders, products, and behavior already in Shopify.
Send events and profile properties to Klaviyo or Compass so answers change what happens next.
Analyze patterns across responses and outcomes, then improve the next question you ask.
Four short stops through Signals, in the order a merchant actually meets them.
Describe the question your business is trying to answer in plain language. Signals proposes the structure, the questions and answer choices, conditional follow-ups, the customer properties to create, and the segments and follow-up messages worth setting up.
Explore the AI survey builderSee how a full survey and a one-question Spark differ in placement and intent — link, storefront, post-purchase, customer account, email, or a Compass campaign.
Meet SparksWatch a Signal profile fill in over time as declared preferences accumulate alongside purchase behavior through progressive profiling.
See customer profilesResponse distribution, completion, segment comparisons, and what customers actually did after they answered — then push the useful parts into Klaviyo or Compass.
Explore analyticsNot yet. Find Your Customer Growth Signal is in build. This page is a full walkthrough of the four questions it asks and the recommendation it produces, so you can see exactly what it will do before it goes live.
Yes. Join early access and we will install Signals with you and build a first survey against your real Shopify data — which is more useful than any demo. You can also contact us for a guided walkthrough.
A recommended survey type, three suggested questions, a suggested Spark, a recommended Klaviyo or Compass action, and a way to create it directly in Signals.
No. The demo will be public and takes about a minute. Installing Signals is only needed when you want to publish the survey it recommends.
Early access merchants get Signals installed against their own Shopify store — a first survey built from real customers beats any simulation.