Learn what purchase history can't tell you.
Orders tell you what a customer bought. They rarely tell you why, who it was for, what they were hoping it would do, or what should happen next. These are the questions Signals was built to answer.
Ask, connect, create, activate.
However you use Signals, the path from a question to a business outcome is the same one.
- 01
Ask in the right moment
A full survey, or a one-question Spark placed where the customer already is.
- 02
Connect it to a real customer
Each answer attaches to the Shopify customer, their orders, and their products.
- 03
Create a usable property
Answers become customer properties like Primary Goal or Replenishment Timing.
- 04
Activate it where you work
Segments in Shopify, flows and campaigns in Klaviyo, audiences in Compass.
Help customers find the right thing.
Use declared preferences to guide the first purchase — and to understand the market you are actually selling to.
Product Recommendations
Run a product finder quiz that guides customers to the products that fit their goals.
Customer Preferences
Learn goals, routines, interests, and how customers want to hear from you.
Marketing Attribution
Ask customers how they actually discovered you, in their own words.
Product Research
Validate ideas and learn what customers want you to make next.
Start the relationship with more than an email address.
New subscribers and first-time buyers are the emptiest profiles you have. These use cases fill them in.
Understand what happens after the order.
Satisfaction, routine, reorder timing, and the reasons behind a cancellation — captured while the customer still remembers.
Post-Purchase Feedback
Understand satisfaction, expectations, and how the product is really being used.
NPS & Satisfaction
Track NPS and CSAT with the commerce context that explains the score.
Replenishment & Routine
Discover reorder timing, routine barriers, and why customers restock.
Churn & Cancellation
Understand why customers paused, cancelled, or quietly stopped buying.
Event Feedback
Learn what customers want to attend and improve every event after it.
Every use case starts from a proven question.
The template library includes the business objective, the recommended questions and answer choices, the customer properties worth creating, and the follow-ups to set up in Klaviyo.
Pick a question worth asking today.
Install Signals, start from a template, and turn the first response into a customer property you can act on.