Conditional Sparks and response intelligence
Sparks can now decide what to ask based on what the profile already knows, and the analytics layer surfaces findings rather than waiting to be queried.
- New Conditional Sparks — a Spark can now skip itself entirely when the property it fills is already present on the Signal profile, so returning customers are never asked the same question twice.
- New Response intelligence findings — automatically surfaced patterns connecting answer values to subsequent purchase behaviour, each one labelled with the sample size behind it.
- Improved Klaviyo property sync now backfills up to 90 days of prior responses when a new property mapping is added, rather than only applying to responses received afterwards.
- Improved Survey editor keyboard navigation and screen reader labelling across the question builder.
- Fixed Multi-select answers containing commas are no longer split incorrectly on CSV export.
- Planned Spark scheduling windows, so a Spark can be limited to specific days or hours.