More powerful inside Compass.
Signals contributes customer-declared information to the same intelligence layer used by Compass. Customer responses can enrich unified profiles, shape audiences, inform recommendations, and support AI-assisted engagement.
Read this before anything else on the page
Signals is fully valuable without a Compass subscription. It is a complete Shopify survey product on its own: build surveys and Sparks, match responses to real customers, write declared preferences back to Shopify, sync with Klaviyo, and analyze everything you collect. Compass makes Signals more powerful. It is never a prerequisite, and nothing on this page describes a capability that is withheld from Signals until you buy something else.
One customer, one profile.
In Compass, what a customer told you sits next to what they did. Orders, survey answers, Spark responses, engagement, and audience membership describe the same person in one place — so the next decision is made with all of it, not a slice of it.
Discover CompassUnified customer profile
Illustrative example.
Built on the same description of a customer.
Signals and Compass are not two systems bolted together. They describe customers and events the same way, which is why a response becomes usable in Compass without an integration project.
See the technical detail- Signals events and Compass events describe the same customer in the same vocabulary.
- A survey answer sits alongside orders, sessions, and engagement rather than in a separate report.
- Customer properties created in Signals are available to Compass without a manual export.
- One identity resolution path, so a customer is one customer across both products.
- No spreadsheet reconciliation between what a customer said and what they did.
Audiences that know why, not just what
Behavioral data tells you a customer bought. Declared data tells you what they were trying to achieve. Compass audiences can use both.
Declared + behavioral
Combine a stated goal with real purchase behavior in a single audience definition.
Reusable across channels
Build an audience once in Compass and use it wherever Compass can activate it.
Kept current
As new Spark answers arrive, audience membership reflects the latest declared preference.
Gap-aware
Find the customers missing a key attribute, then send a Spark to fill exactly that gap.
Ask what the responses mean.
Compass can analyze Signals responses alongside commerce and engagement data, so the question stops being “what did people answer?” and becomes “what should we do about it?”
- Summarize open-text responses into themes instead of reading them one by one.
- Surface differences between segments in how they answer the same question.
- Relate declared preferences to purchase outcomes and retention.
- Suggest the next question worth asking based on what is still unknown.
- Recommend audiences and follow-up actions from response patterns.
Example insight
Customers who identify “daily focus” as their main goal are 2.3× more likely to reorder within 45 days.
From an answer to a campaign
Intelligence that does not change a campaign is just a chart. Compass closes the loop.
Campaign activation
Use Signals audiences as the basis of a Compass campaign, so the message follows the declared preference.
Sparks in campaigns
Run a Spark as part of a Compass campaign to collect the next attribute in the flow of the campaign itself.
Recommended next action
Compass can propose what to do next for a customer using both behavior and what they told you.
Outcome measurement
Follow an audience through to the commerce result, not just the open rate.
Exactly what you get, with and without Compass.
We would rather be blunt about this than have you discover a paywall later.
Included in Signals — no Compass required
- Build, publish, and manage surveys and Sparks.
- Match responses to Shopify customers, orders, and products.
- Write declared preferences back as Shopify customer properties and segments.
- Send events and sync profile properties to Klaviyo.
- Full Signals response analytics and AI-generated findings on your own responses.
- Templates, progressive profiling, and response export.
Added when you also use Compass
- A unified customer profile spanning Signals, commerce, and engagement data.
- Audience building across declared and behavioral attributes.
- AI-assisted analysis across products, not only across survey responses.
- Campaign activation, including Sparks placed inside Compass campaigns.
- Cross-product intelligence and recommended next actions.
Nothing in the left column depends on the right. See pricing for how Signals and the Compass bundle are packaged.
Where this is going
Signals is built on a shared model so that adding a destination does not mean rebuilding your setup.
More destinations planned
The same event model that feeds Klaviyo and Compass is designed to support additional destinations over time.
Open access to your data available
Export and API access mean your responses are never trapped, whichever tools you add next.
Shared intelligence layer available
As Compass grows, Signals data contributes to the same layer rather than needing a new integration each time.
Compass questions
Do I need Compass to use Signals?
No. Signals is a complete Shopify survey product on its own. Everything from building surveys to writing customer properties back to Shopify and syncing with Klaviyo works with no Compass subscription. Compass enhances Signals; it never gates it.
What does Compass add to Signals?
Compass adds a unified customer profile spanning survey answers, commerce behavior, and engagement; audience building across declared and behavioral attributes; AI-assisted analysis across products; and campaign activation including Sparks inside Compass campaigns.
How do Signals and Compass share data?
They use a shared event model and one identity resolution path, so a survey answer sits alongside orders and engagement for the same customer without a manual export or reconciliation step.
Can I start with Signals and add Compass later?
Yes. That is the expected path for most merchants. Your existing responses and customer properties become part of the unified profile when Compass is connected.
Is Signals the same product as Compass?
No. Signals is a Shopify survey product and part of the Compass customer intelligence platform. You can use either on its own, or use them together.
Start with Signals. Add Compass when it helps.
Install Signals on Shopify today. Everything you collect is ready for Compass whenever you decide you want it.