Simple pricing, built around what you learn.
Signals is in early access and pricing is not yet finalized. Rather than publish a number we would have to change, we are confirming rates with founding merchants first.
Three ways to work with Signals.
Every plan includes Shopify context on every response and full ownership of your customer data. The difference is how far you take what customers tell you.
Signals Starter
For merchants beginning to collect structured customer feedback.
Includes
- Core survey builder
- Standard templates
- Shopify integration
- Basic analytics
- Monthly response allowance
- Limited active surveys
Signals Pro
For merchants activating customer intelligence across their marketing stack.
Includes
- AI survey creation
- Sparks
- Advanced logic
- Klaviyo integration
- Compass integration
- Advanced analytics
- Progressive profiling
- Higher response limits
- Custom branding
- Exports and API access
Compass Bundle
For merchants using Signals as part of the full customer intelligence and engagement platform.
Includes
- Everything in Signals Pro
- Unified customer profiles
- Compass audiences
- AI campaign creation
- Messaging and engagement tools
- Cross-product intelligence
Plan inclusions are confirmed. Dollar amounts are not — early access merchants get their rate confirmed in writing before general availability.
What we can tell you honestly, today.
The pricing is unfinished. The direction is not — here is the billing model we are building toward and why.
Base subscription plus a response allowance
You pay a predictable monthly base that includes a generous allowance of customer responses. Cost tracks the value you get, not the effort you spend setting things up.
We do not charge per survey created
Survey quantity does not closely represent platform value or operating cost. Build as many surveys, Sparks, and templates as your team needs to learn something useful.
No pricing we cannot yet stand behind
Signals is new. Until we understand real infrastructure cost, AI usage, response volumes, and Shopify billing behavior, we would rather publish nothing than publish a number we have to walk back.
Included regardless of what you pay.
Some things should not be a paid tier. These are in every Signals plan.
- Shopify customer, order, and product context on every response
- Response export at any time
- Merchant ownership of all survey response data
- Encryption in transit and at rest
- Configurable data retention
- Least-privilege Shopify permissions
- Published privacy documentation
- Help center and product documentation
Signals is complete on its own.
Signals Surveys is part of the Compass customer intelligence platform, and the Compass Bundle exists for merchants who want unified profiles, audiences, and campaign tools in one place. But Signals is a full Shopify survey product without it. Starter and Pro work with Shopify and Klaviyo and require no Compass subscription — Compass enhances Signals and is never a prerequisite.
Questions about cost.
Why are there no prices on this page?
Signals is in early access and pricing is not finalized. We are still measuring real infrastructure cost, AI usage, and response volumes across early merchants. Publishing a number now would mean changing it later, so instead we are confirming rates with early access merchants directly before launch.
How will Signals be billed?
The intended model is a base subscription plus a generous monthly response allowance. Plans are separated by capability — the survey builder and Shopify integration in Starter, AI creation, Sparks, Klaviyo, Compass, and progressive profiling in Pro.
Do you charge per survey created?
No. We do not plan to charge separately for every survey you create. Survey quantity does not closely represent platform value or operating cost, and charging that way discourages exactly the experimentation that makes Signals useful.
What does founding merchant pricing mean?
Merchants who join early access help us shape the product and validate the billing model. In return we intend to confirm their rate before general availability rather than repricing them after launch.
Do I need Compass to use Signals?
No. Signals is a complete Shopify survey product on its own and works with Shopify and Klaviyo without a Compass subscription. The Compass Bundle exists for merchants who want unified profiles, audiences, and campaign tools alongside Signals — Compass enhances Signals but is never a prerequisite.
What counts as a response?
A response is a customer completing a survey or answering a Spark. Views and partial starts that are never submitted are not counted against your allowance.
Can I change plans later?
Yes. Plans are capability tiers, and you can move between Signals Starter, Signals Pro, and the Compass Bundle as what you want to learn from customers changes.
How do I get pricing today?
Join early access from the install page, or contact us and we will walk through your catalog, customer volume, and what you are trying to learn before quoting anything.
Get your founding rate before launch.
Join early access, tell us what you want to learn from your customers, and we will confirm pricing with you directly.