Everything you need to ask, understand, and act on customer answers.
Signals is an AI-powered customer survey platform for Shopify. Create the survey, connect every response to a real customer, and put what you learn to work.
From a question to an action.
Every response follows the same path — from the moment you ask to the moment it changes what your business does next.
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1. Ask
Create a survey or Spark.
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2. Identify
Connect the response to a Shopify customer.
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3. Understand
Combine answers with commerce behavior.
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4. Activate
Send traits and events to Klaviyo or Compass.
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5. Learn
Analyze patterns and improve the next question.
Build the survey the way you want to build it.
Start from a prompt, a template, or a blank canvas — then add exactly as much logic as the question deserves.
AI-assisted generation
Describe what you want to learn and Signals drafts the survey structure, questions, and answer choices.
Manual survey builder
Write and arrange every question yourself when you already know exactly what to ask.
Multiple question types
Single select, multi select, rating, open text, and more — matched to the answer you need.
Branching logic
Send customers down different paths based on what they have already told you.
Conditional questions
Show a follow-up only when it is relevant, so surveys stay short.
Scoring and outcome logic
Score responses and resolve them into an outcome such as a routine, a tier, or a segment.
Product recommendations
Turn a finished survey into a recommended product or bundle for that customer.
Templates to start from
Begin with a proven question set and adapt it to your catalogue and audience.
Ask in the moment that actually matters.
A survey is only as good as where it appears. Signals publishes the same survey across your storefront, your email, your customer accounts, and anywhere a link or QR code will reach.
Explore survey experiences- Embeddable survey experiences on your storefront.
- Direct links you can share anywhere.
- Storefront surfaces and on-site placements.
- Email distribution, including Sparks answered inside the message.
- Customer accounts and post-purchase moments.
- QR codes for packaging, events, and print.
Answers connected to real customers.
A response on its own is a data point. A response attached to a customer with an order history is customer intelligence.
Customer identification
When a response can be matched to a Shopify customer, Signals connects it to that customer profile.
Anonymous response support
Responses are still collected and analyzed when an identity is not available.
Shopify data context
Orders, products, and tags already in Shopify give every answer commercial meaning.
The Signal profile
Declared preferences and observed behavior accumulate on one customer record over time.
Every answer becomes something you can use.
Signals turns responses into customer properties, sends events and profile properties to Klaviyo, and contributes declared preferences to Compass audiences — so what a customer told you shows up where your marketing already happens.
See segments and activation- Answers become customer properties on the profile.
- Properties become segments and audiences.
- Responses can send events to Klaviyo to trigger flows.
- Profile properties sync so messages can reference what a customer said.
- Responses activate in Compass audiences and campaigns.
- Response exports keep the data yours to use elsewhere.
See the patterns behind the answers.
Signals analytics go beyond response counts — connecting what customers said to what they actually did next.
Dashboard analytics
Response distribution, completion and abandonment, and trends over time.
Outcomes after a response
Compare segments and see what customers actually did after they answered.
AI summaries and findings
Signals summarizes open text and surfaces findings worth acting on.
Suggested next actions
Recommended follow-up questions, audiences, and campaigns based on what came back.
Ship carefully. Handle responses carefully.
Customer intelligence deserves careful handling. Every claim below corresponds to an implemented control.
- Draft, preview, and publish states keep unfinished work off your storefront.
- Versioning records how a survey changed between runs.
- Response exports for analysis outside Signals.
- Tenant isolation — merchants own their response data.
- Encryption in transit and at rest.
- Least-privilege Shopify permissions and configurable retention.
Merchants own their customer responses. Read the full detail on the security and privacy page.
Explore Signals capability by capability.
AI Survey Builder
Describe what you want to learn and review a generated survey.
Survey Experiences
Where and how your surveys appear to customers.
Customer Profiles
How answers become part of the Signal profile.
Survey Analytics
See the patterns behind the answers.
Segments & Activation
Turn responses into properties, segments, and triggers.
Templates
Start from a proven question set.
Progressive Profiling
Build richer profiles through small interactions over time.
Response Intelligence
AI summaries, findings, and suggested next steps.
Signals is a complete Shopify product on its own. It works with Shopify and Klaviyo without a Compass subscription — Compass enhances Signals, and is never a prerequisite. See how Signals and Compass work together.
Start learning directly from your customers.
Build your first survey, publish a Spark, and turn every response into usable customer intelligence.