An answer is only useful once something happens.
Signals turns responses into customer properties, properties into segments, and segments into triggered communication — inside Shopify, Klaviyo, and Compass.
Answer, property, segment, trigger.
The same four steps apply whether the response came from a full survey or a single Spark.
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1. Answer
A customer chooses “daily focus” as their primary goal.
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2. Property
Signals writes it to the profile as a named customer property.
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3. Segment
Customers sharing that property form a segment you can target.
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4. Trigger
The response sends an event that can start a flow or campaign.
Answers become attributes on the profile.
When you build a survey you decide what each answer should create. Signals writes those properties to the Signal profile so they are available everywhere the customer is.
See how profiles are built- Each answer maps to a named property, defined when you build the survey.
- Properties update as customers tell you more.
- Properties combine with Shopify order and product context.
- Properties can be created from full surveys or single Spark answers.
- Scoring and outcome logic can resolve several answers into one property.
Send every useful signal where your marketing already happens.
Signals publishes survey activity and customer properties to Klaviyo, so you can build segments, personalize messages, and trigger flows from what customers explicitly told you.
Events sent to Klaviyo
Profile properties synced
Example event and property names. You choose what each survey creates.
You do not have to think of the audience yourself.
Signals proposes the audiences and campaigns that follow from what your responses are showing.
Suggested audiences
Signals proposes audiences drawn from the answers you are already collecting.
Suggested campaigns
A finding arrives with a recommended message to send and who to send it to.
Flow triggers
Survey and Spark events can start a Klaviyo flow the moment someone answers.
Compass audiences
Declared preferences feed Compass audiences and AI-assisted engagement when connected.
Segments purchase history cannot build.
These are the kinds of groups that only exist once customers have told you something about themselves.
Browse use cases- Customers whose primary goal is focus, who have not yet tried the focus range.
- Subscribers who said their routine is daily, but reorder every 90 days.
- Gift purchasers, separated from the people actually using the product.
- Customers who told you what stopped them buying, grouped by reason.
- First-time buyers who are new to the category and need onboarding, not upsell.
Signals is a complete Shopify product on its own. Activation into Shopify and Klaviyo works without a Compass subscription — Compass enhances Signals and is never a prerequisite. See the Compass integration.
Start learning directly from your customers.
Build your first survey, publish a Spark, and turn every response into usable customer intelligence.